Wednesday, November 17, 2010

Microsoft Marketing Finally Gets Something Right

As we all know, the Bill and Jerry series of adverts were able to achieve two things: 1. They proved how totally and utterly out of touch with reality Microsoft had become, and 2. They paid Jerry Seinfeld a lot of money to show how mouch of his shine he'd lost.  Oh, and they canned the series of adverts before they got to show them all.

Now, it seems that someone in at Microsoft's Marketing department got fired and replaced by someone who has a clue.  And whoever it was, THANKYOU.  Whoever is responsible for this advert - both in at Microsoft and whichever agency they contracted to do it - finally gets that tacky, ill-targeted, esoteric adverts are a waste of time if they are trying to generate positive results.

Have a look at http://www.youtube.com/watch?v=zAhJTxC1C8w and see if you agree with me - this has to be the best advert Microsoft has released in a long, long time, if ever.


Regards,

The Outspoken Wookie

2 comments:

Joseph said...

Clever ad, real clever but it do anything about making their products any better as far as security flaws go and reduction of bloatware. I mean, do we still need EDLIN.COM in Windows 7???

Hilton Travis said...

G'day Joseph,

No advertisement is designed to reduice security flaws nor reduce bloatware. :)

Bloatware, out of interest, refers to new additions that are not of any real use, not to legacy applications (such as edlin) that are still included for backwards compatibility.

I understand what you're trying to say, but at least use valid arguments and understand the terms you're using when making an argument.

And as I mentioned elsewhere, this advert is really just a rip-off (aka plagiarised version) of http://www.youtube.com/watch?v=ShDoxve85jI - so, once again, Microsoft Innovation is alive and well! :)